CLEVELAND, Tenn. (Sept. 2, 2009)—How do you identify the most important aspects of the business relationship that your clients seek? How do you know if you are delivering those aspects in a way that your service is recognized and not just taken for granted? How do you ensure that your relationship with your clients has them talking favorably about you? Most of all, how do you keep your clients coming back?

Presenter Kevin Moore, CLU, will help you answer these questions in a small business seminar focused on growing your business through your existing client base with repeat sales and recommendations. He will present the seminar, “Creating a Memorable Client Experience,” Wednesday, Sept. 16, at noon at the Cleveland/Bradley Chamber of Commerce as part of the Top Tools for Business series.

“So much of marketing is geared toward finding and making new clients when, for many businesses, the greatest resource you have is your existing client base,” Moore says.

Moore is vice president, Southern Division, for AXA Advisors. At AXA Advisors his focus is on recruiting and developing new associates to join the team of financial professionals to assist their clients in helping identify and prioritize goals for wealth accumulation and preservation.

The presenter joined AXA Equitable in 1993 in Knoxville after a career as a television news manager. In 1996 he became divisional vice president for the Knoxville office, and in 2002 he transferred to Chattanooga. He was named District Manager of the Year for the Tennessee branch nine times. He is a member of the industry’s Million Dollar Round Table and the Chattanooga Council on Estate Planning.

Cost for the seminar is $10 for Chamber members and $20 for non-members and includes lunch. Members who do not wish a meal may attend at no cost, but registration is required for all attendees to ensure appropriate room setup and prepare materials. To register, call the Chamber office at 472-6587 by Monday, Sept. 14.

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